Fortunately the Vodafone Marketing Academy had a learning management system, or e-learning system, already set up. Having learning management system meant that their staff already knew the benefits of learning online. The next step was to find the right partner provide the content the company needed. To get Vodafone started, The Digital Marketing Institute began by carefully picking topics and courses that were most relevant to Vodafone and their staff. They then agreed a global user license that gave Vodafone’s staff access to 15 of the DMI modules. Their staff could choose from modules.